Brand Identity Design Services
Identity design is the complete visual system a brand runs on: logo suite, color palette, typography, graphic language, photography direction, layout rules, and the guidelines that hold it together.
A logo on its own cannot carry a company. An identity system is what makes a social post, an invoice and a trade-show booth all look like the same business.
What you get
- —Primary, secondary and responsive logo versions
- —Color palette with usage rules and accessible pairings
- —Typographic system and hierarchy
- —Graphic language, patterns and iconography
- —Photography and illustration direction
- —Brand guidelines PDF plus working files
Best for: Companies with clear positioning that need the visual system to match it.
How it runs
- 01Audit
What exists today, what is worth keeping, what is costing you.
- 02Direction
Two or three distinct visual routes, not fifty variations of one.
- 03Build
The chosen route extended into a working system.
- 04Handover
Guidelines, files and a walkthrough with your team.
Questions we get asked
What is included in a brand identity package?
A Reezalt identity package includes the logo suite, color palette, typography system, graphic language, photography direction, core applications and a guidelines document, with editable source files.
Do I get the source files?
Yes. You own the final artwork and receive editable vector source files along with export-ready formats.
Can you extend an identity we already have?
Often the right move. We audit the existing system, keep the equity worth keeping, and rebuild the parts that are failing.
Related work
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Get a quote for identity design
Identity Design across the USA
Reezalt works with companies in all 50 states. Pick your city or state for the local details.
Identity Design by state
Tell us what you are building.
One point of contact, everything produced in-house, and a reply within one business day. We work with companies in every state from our studio in Beverly Hills.