Armberry | Social Media Marketing
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Creative & Strategic Director: Sirarpi Ghasabyan
Design Team: Nina Pijoyan, Jeny Gevorgyan, Lilit Ispiryan
SMM Specialist: Sirarpi Ghasabyan
Rich soil, great climate, and enormous passion: these attributes led to an inevitable idea to create a sustainable berry farm that would have a profound impact on agriculture in Armenia. Armberry has a mission and all the right ingredients to become a world-class supplier of soft fruits placing Armenia on the organic agriculture map.
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Armberry came to us with the challenge of creating a high-class, premium, organic and authentic brand association for its organic soft fruits. We tackled the problem by strategically working towards a more premium feel. We utilized an educational approach in all content generation activities.
The SMM campaigns helped us grow Armberry's social media page with targeted ads that built a loyal and committed community, showing its return in the form of sales during the high season.
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![e0274576342729.5c6d1d372d318.jpg](https://static.wixstatic.com/media/b4ebbc_a1a98aa9ae804396a65dfb022a62b36a~mv2.jpg/v1/crop/x_0,y_408,w_1920,h_600/fill/w_216,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e0274576342729_5c6d1d372d318.jpg)